![]() ![]() Bergeron adopted the new persona in a manner to imitate Beach's theatrics and further perpetuate the illusions of Hollywood, telling people that the leg he had lost to tuberculosis had been the result of being attacked by a shark. When I got back to Oakland I told my wife what I had seen, we agreed to change the name of our restaurant and our décor." The renamed restaurant, as well as his new nickname, became Trader Vic's. In fact, I even bought some stuff from Don the Beachcomber. Bergeron said: "We went to a place called the South Seas.and even visited Don the Beachcomber in Hollywood. In 1936, a restaurant owner from Oakland, California, Victor Bergeron, ate at the Don the Beachcomber restaurant. Don the Beachcomber restaurant menu cover His restaurant featured Cantonese cuisine and exotic rum cocktails and punch drinks, with a décor of flaming torches, rattan furniture, flower leis, and brightly colored fabrics that looked like imagery out of the popular movies that were helping to fuel the desires of the average American to travel the Pacific. The restaurant's name was later changed to Don the Beachcomber, and Beaumont-Gantt legally changed his name to Donn Beach. The proprietor was Ernest Raymond Beaumont-Gantt, a young man from Texas and New Orleans who had done some rum-running with his father and claimed to have sailed throughout much of the Pacific Ocean. Tiki culture began at the end of Prohibition in 1933 with the opening of Don's Beachcomber, a Polynesian-themed bar and restaurant in Hollywood, California. The term "tiki culture" only appears in the 1990s, to describe the revival of the style. By the 1950s, restaurants often used the word to describe Polynesian-themed bars " tiki bars" and "tiki rooms". It was applied early on to "tiki punch", "tiki rooms", "tiki torches", and so on. The word "tiki" was used to describe the style of the tropical islands of the South Pacific starting in the late 1930s, a usage that is "unknown to the languages of the Pacific". Tiki is the first human in Māori mythology, and also a wooden image of him. ![]() However, the appropriation of indigenous Pacific cultures has become increasingly challenged as culturally insensitive or racist. In addition, it has attracted people interested in cocktails, history, urban archeology, and retroism. ![]() The early decades of the 21st century have seen a renaissance of interest in Tiki culture, including a limited commercial revival. In time its appeal wore off, and both the culture and the hospitality industry theme saw a decline. Tiki culture changed over time, influenced by World War II and the firsthand exposure hundreds of thousands of American servicemen gained during that conflict. While the decor and ambiance at these establishments largely draws from Polynesian influences, the cocktails are inspired by the tropical drinks and ingredients of the Caribbean. Over time, it selectively incorporated more cultural elements (and imagined aspects) of other regions such as Southeast Asia. ![]() Beginning in California in the 1930s and then spreading around the world, Tiki culture was inspired by the sentimental appeal of an idealized South Pacific, particularly Polynesia, as viewed through the experiences of tourists and Hollywood movies, incorporating beautiful scenery, forbidden love, and the potential for danger. It became one of the primary ways, although indirectly, that New Zealand culture influenced that of the United States. Featuring Tiki carvings and complex, alluringly named alcoholic drinks, it eventually influenced residential recreation. Tiki culture initially extended to decorate themed bars and restaurants, catering to Americans' views of the South Pacific. Because of this, and the simplistic view of the Pacific taken by the aesthetic, Tiki culture has often proved controversial. Despite spanning over 10,000 miles and including many different unrelated cultures, religions, and languages, Tiki aesthetic is considered by some to be amalgamated into one "fantasia of trans- Pacific cultures" and "colonial nostalgia". The hei-tiki was often appropriated by Europeans as a commercialised good luck charm, hence the name of Tiki culture. The name comes from Tiki, the Māori name for the first human, often represented in the form of hei-tiki, a pendant and important taonga. Inspired by Oceanian art, influential cultures to Tiki culture include Australasia, Melanesia, Micronesia, Polynesia, the Caribbean Islands, and Hawaii. Tiki culture is an American-originated art, music, and entertainment movement inspired by Polynesian, Melanesian, and Micronesian cultures. ![]()
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